What if the iPhone 15 does not meet the expected success? While some analysts expect a commercial success, others expect a flop. Demand for the iPhone 15 may even be lower than for the iPhone 14.
Definitely, the latest news is not very encouraging for the iPhone. Apple may leave France if it refuses to make the iPhone battery removable to comply with the new European Union regulations. As for the iPhone 15, it may run into consumer reluctance.
Ming-Chi Kuo, the analyst well known for his information about Apple, does not seem optimistic about the release of the iPhone 15. He estimates that demand for the new smartphone will be lower than that of the iPhone 14 at the time of its release in 2022. Will users be held back by the general price increase of the iPhone 15?
iPhone 15 sales may be disappointing because of its price
Contrary to other analysts, Ming-Chi Kuo does not expect to see the iPhone 15 explode commercial records as soon as it is released. If sales of the flagship are lower than those of the iPhone 14, Apple’s suppliers may have trouble inflating their revenues for the end of the year.
However, the iPhone 15 will be full of interesting new features. It is the first iPhone that will host the USB-C port to replace the Lightning port. All four models would also benefit from the Dynamic Island notch which is currently reserved for Pro models.
Among the other expected novelties, the iPhone 15 Pro and Pro Max should have a titanium frame and a screen without edges. The A17 Bionic chip, support for Wi-Fi 6E and a 5-6x optical zoom for the Pro Max have also been the subject of many rumors. Let’s also not forget the new Action button and its customizable features.
Ultimately, the price of the iPhone 15 will likely be one of the only factors responsible for the lower demand. For the record, here is an idea of the expected rates for each model across the Atlantic:
- iPhone 15: $799
- iPhone 15 Plus: $999
- iPhone 15 Pro: $1,099
- iPhone 15 Pro Max: $1,299
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