In Europe, TikTok users will be able to opt out of custom feeds. Changes made under the EU DSA.
In Europe, TikTok’s For You page may soon be a little less “for you”. Indeed, the social network giant is deploying the possibility to users of the old continent, including in France, to refuse news feeds based on custom algorithms. This is one of the changes that the company has undertaken to comply with the European Union’s Digital Services Legislation (DSA).
In Europe, TikTok users will be able to decline custom threads
According to a post on the TikTok blog, when users want to disable custom threads, “For You and LIVE will instead show popular videos in the places where they live, rather than recommending information based on their particular interests, and throughout the world. The user's preferred language will show up during a TikTok search on a non-personalized thread while searching for trending material. In addition, the Subscribers and Friends threads will be chronological.
The DSA requires that “very large social media platforms”, including TikTok, Twitter, Instagram and other Facebook platforms, offer their users the option of not receiving personalized recommendations. It also requires these same platforms to be more transparent about content moderation. TikTok will now inform users more about its content moderation decisions than it has been able to do so far.
Changes made within the framework of the DSA of the European Union
The legislation on digital services also imposes a ban on advertising targeted at young people. In other words, users under the age of 18 will no longer see personalized ads on TikTok.
TikTok is finally aiming for all these changes to be effective in Europe before the DSA deadline of 28 August, but the giant is not the only one to be concerned, as announced above. In other words, similar changes should arrive in the coming days and weeks at other social media giants.
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