Apple is secretly developing Apple GPT, a powerful chatbot powered by AI and Ajax. The competition is open with OpenAI, Google, Microsoft and Meta. The ambitious project is led by John Giannandrea and Craig Federighi.
As expected, Apple is secretly working on a chatbot project potentially named Apple GPT, according to a recent Bloomberg report. This artificial intelligence technology is currently being used internally by Apple engineers, but there are no plans to make it public yet.
The chatbot builds on Apple’s internal AI framework, called Ajax, which runs on Google Cloud and was built with Google Jax to speed up machine learning search.
Apple challenges OpenAI, Google and Microsoft with Apple GPT, its secret weapon of AI
Several teams within Apple are working on the development of Apple GPT while focusing on its privacy implications. A problem that concerns ChatGPT, accused of not respecting the GDPR. This initiative demonstrates Apple’s ambition in the area of AI and Natural Language Processing (NLP). The chatbot could make Apple a serious competitor for AI tools from other tech giants such as OpenAI, Google with Google Bard, Microsoft Bing and Meta.
To strengthen its position, Apple has hired John Giannandrea, former head of AI and research at Google, and Craig Federighi, senior vice president of software engineering at Apple, who are jointly leading the project.
Although there is still no clear strategy for making this chatbot available to consumers, Apple plans to announce important news in the AI field next year. In the meantime, the company continues to improve its machine learning functionality in its software updates, such as improvements to predictive text functionality in iOS 17 and the introduction of new features like Visual Lookup and photo identification.
In addition to enhancing the added value of its products, this new technology, directly available on Apple devices, would allow the Californian giant to dope Siri and potentially make it a must-have. The new devices currently on sale, which integrate some of the most powerful consumer processors ever designed (M1 and M2 chips), could allow Apple to catch up quickly, even to become a leader in the field of artificial intelligence.
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